Words by Riley Fitzgerald
Graphic by Press

“Based on the overwhelming response to the limited edition Sundragon amplifiers,” Led Zeppelin‘s Jimmy Page writes via Instagram, “I am pleased to announce that we will be producing a standard production model Sundragon amplifier.”

The original run of amps consisted of only 50 handmade models sold at a princely sum of $12,500 apiece.

“The Sundragon Standard is a follow-up to the immediately sold-out limited edition amplifier introduced and delivered in 2019,” he continues. “The Standard is a faithful recreation of the amp that I used on Led Zeppelin I and other notable recordings such as Joe Cocker’s [Beatles cover] ‘With a Little Help from My Friends.‘”

Page used the amp to create groundbreaking tones on Led Zeppelin I‘s ‘Good Times, Bad Times’, ‘You Shook Me’, and ‘Communication Breakdown’.

“My original amp started out life as a Supro Coronado,” Page recalls. “After falling out of the back of the band’s van during an early pre-Zeppelin tour, the amp was restored and modified in significant ways. I realized that the sonic palette of his amp had changed to something new and unique. After being shrouded in mystery for more than 50 years, I decided to share this extraordinary amplifier with the world.”

The product’s accompanying press release provides additional context:

“The Standard model Sundragon amplifier will include most of the unique features of the original limited edition Sundragon. Most importantly, it will allow more guitarists the opportunity to experience the sounds Jimmy created 50 years ago to shape the future of Rock and Roll. Jimmy worked closely with Mitch Colby and Perry Margouleff to match the sound of his original 1959 Supro. The parts used in the Standard have been carefully selected and it will be hand-built using point-to-point wiring in the same way as the original. Production will be limited by how many amplifiers our skilled craftsmen can build in our small amp-building cottage in New York. The Sundragon Standard is now available for sale directly from Snd Dragon Amps.”

The standard production run of the amp will be available March, 2020.

those interested can sign up for updates on the amp’s release date here.